Company decision makers and social media

The past few months I have been thinking more and more about how social media is creeping into my everyday life.  Watching a TV show or having a conversation and I’m looking for the “like” button.  But I’m also seeing more companies try to connect with their customers even if it is just a “I’m here” kind of connection.  Even the kids’ school district now has a Twitter account.  Moving to the practical though, I think the company I work for has some very valid uses for social media.  They currently are not doing anything, but I don’t know how to approach our decision makers with the information.  I am curious as to what might be the best way to do this.

As a technical person, I am capable of actually doing some of the things and as a social media consumer I understand some of why it makes sense to engage.  However, as a grunt, I do not know how to verbalize that how and why to management in a way that makes sense to them.  What I do not want to do is make an attempt that is not correctly targeted and end up doing more harm.  I cannot be the only one in this position and it makes me wonder how others have approached this issue.

The upside could be incredible and building products with end user feedback would be an enormously powerful tool to help set us apart.  I just wish I knew how to start.


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